Appnexus.com Xandr | Reach audiences across screens with premium advertising - Microsoft Advertising

Run scaled and sophisticated programmatic advertising campaigns with Xandr. Reach your target audience with one of the world’s largest marketplaces.

Appnexus.com Overview

AppNexus.com is a website that provides a platform for programmatic online advertising through various channels such as mobile, video, display, and social advertising on a global level. The website's homepage features a simple and minimalistic design, which provides a professional and accessible platform to users. The homepage has a clean interface and presents visitors with just enough information without overwhelming the user. Users can quickly access information on the products and services offered by the platform.

The website has a traffic estimate of 1,631 unique visitors per day, which is quite impressive, given the industry it serves. The site also manages 21,366.1 page views per day, which indicates that the site is likely to have a large number of active users worldwide.

The site's usability also scores positively, with its layout being easy to navigate. The website's hierarchy is structured in a way that guides the user's experience, with the most pertinent pieces of information displayed prominently.

It is clear that the website is mainly designed for professionals in the online advertisement industry. Therefore, the content of the site is suitable for users who are looking for information about programmatic online advertising. There is no adult, hateful, or inappropriate content on this site, making it family-friendly.

When it comes to the site's technical infrastructure, it is clear that security and reliability are high priorities. AppNexus.com runs over a secure SSL connection validated by DigiCert Inc. This adds an additional layer of security and ensures that users' data is kept safe when present on the website.

However, the website's PageSpeed Insights score of 47 could be improved, which is quite low compared to other sites. This slow page loading speed could negatively affect the user experience and lead to frustration among potential clients. This lag may be caused by various factors such as poor server optimization, oversized images, or poor coding. Thus, the website's technical team can work on optimizing the website for a faster page load time, improving user experience.

In conclusion, AppNexus.com is an accessible and professional platform that provides users with comprehensive information about programmatic online advertising. It is user-friendly, family-friendly, and secure. With further improvements in page speed, the site has the potential to serve as a robust hub for people seeking information about online advertising, among other industry-related matters.

Appnexus.com Rank Summary

Global Rank

27,231

Average Load Time

1.39sec

Links In Count

11,215

Website Value

$377,057

Audience Geography. Where are appnexus.com visitors located?

Country	Visitors
United States US	68.3%
Japan JP	5.1%
India IN	3.5%
Israel IL	2.7%
Canada CA	2.4%
Argentina AR	2.4%
Viet Nam VN	2%
Singapore SG	2%
Brazil BR	1%
Other	10.5%

Country	Pageviews
United States US	71.2%
Argentina AR	6.4%
Japan JP	3.7%
Switzerland CH	3.1%
Singapore SG	2.7%
India IN	2.3%
Viet Nam VN	2.1%
Canada CA	1.8%
Israel IL	1.3%
Other	5.4%

Country	Rank
Israel IL	3451
Singapore SG	5272
Argentina AR	5624
United States US	5927
Viet Nam VN	6326
Switzerland CH	8940
Philippines PH	12587
Canada CA	15918
Thailand TH	17074
Turkey TR	26108
Japan JP	28546
India IN	31419

Where do visitors go on appnexus.com?

Subdomain	Pageviews
console.appnexus.com	83.92%
corpwiki.appnexus.com	3.26%
wiki.appnexus.com	3.11%
appnexus.com	2.14%
help.appnexus.com	2.06%
corpidp.appnexus.com	0.79%
techblog.appnexus.com	0.3%
blog.appnexus.com	0.26%
anex.appnexus.com	0.26%
other	3.9%

Subdomain	Pageviews per User
console.appnexus.com	20.1
corpwiki.appnexus.com	6.9
help.appnexus.com	5.8
cia.appnexus.com	4
wiki.appnexus.com	3
anex.appnexus.com	2.6
productblog.appnexus.com	2
appnexus.com	1.6
corpidp.appnexus.com	1.4
techblog.appnexus.com	1.2
other	0.55

Subdomain	Reach
console.appnexus.com	61.97%
appnexus.com	20.22%
wiki.appnexus.com	15.62%
corpidp.appnexus.com	8.15%
corpwiki.appnexus.com	7.05%
help.appnexus.com	5.24%
techblog.appnexus.com	3.84%
blog.appnexus.com	3.43%
anex.appnexus.com	1.49%
productblog.appnexus.com	0.46%
other	0.29%

How popular is appnexus.com?

Period	Global Rank	Global Rank Delta
past 3 months	27231	7741
past month	25155	-5590
past week	27595	2815
yesterday	22265	4910

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	10609	2685	71	-27.59%	13.1	9%
30	9102	-3329	825	35%	14	10%
7	9874	572	767	-5.251%	15	7%
1	7145	1924	11	-26.31%	17	-5.731%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	38819	11172	201	-33.35%
30	36804	-6877	21	20%
7	40484	4332	19	-11.4%
1	34153	7111	24	-21.83%

Appnexus.com Website Safety

Overview

Last Updated: 09/20/2024

Overall result - appnexus.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

appnexus.com is safe.

Norton ConnectSafe evaluates appnexus.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 01/31/2019

appnexus.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

appnexus.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

appnexus.com is safe.

McAfee assesses appnexus.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze appnexus.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

appnexus.com child safety is good.

The WOT calculates reputation of the appnexus.com. This reputation system receives ratings from users and information from third-party sources, assesses the appnexus.com for safety features and confirms, whether appnexus.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	appnexus.com
Issuer Organization	DigiCert Inc
Issuer	GeoTrust TLS RSA CA G1
Algorithm	RSA-SHA256
Valid form	10/03/2019
Expiration	11/01/2020
Signed	Certificate is not self signed
Additional Domains	appnexus.com www.appnexus.com appnexus.net www.appnexus.net

Appnexus.com Rank History

Alexa Rank shows how popular appnexus.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If appnexus.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to appnexus.com and pageviews on appnexus.com over the past 3 months.

Appnexus.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 29990

ASN Title: ASN-APPNEXUS - AppNexus, Inc, US

Last Update: 07/07/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 29990
ASName: ASN-APPNEXUS
ASHandle: AS29990
RegDate: 2008-01-10
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/29990

OrgName: AppNexus, Inc
OrgId: APPNE
Address: 28 23rd Street
Address: Fifth Floor
City: New York
StateProv: NY
PostalCode: 10010
Country: US
RegDate: 2008-01-07
Updated: 2017-09-05
Ref: https://rdap.arin.net/registry/entity/APPNE

ReferralServer: rwhois://rwhois.appnexus.net:4321

OrgTechHandle: APPNE-ARIN
OrgTechName: appnexus-ipadmin
OrgTechPhone: +1-646-723-7844
OrgTechEmail: ipadmin@appnexus.com
OrgTechRef: https://rdap.arin.net/registry/entity/APPNE-ARIN

OrgAbuseHandle: APPNE1-ARIN
OrgAbuseName: appnexus-abuse
OrgAbusePhone: +1-646-723-7844
OrgAbuseEmail: abuse@appnexus.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/APPNE1-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Appnexus.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: APPNEXUS.COM
Registry Domain ID: 1211351488_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-08-10T10:40:35Z
Creation Date: 2007-09-11T20:16:40Z
Registry Expiry Date: 2025-09-11T20:16:40Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: A01.APXNS.COM
Name Server: A02.XSDNS.NET
Name Server: Z01.APXNS.COM
Name Server: Z02.XSDNS.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T11:33:01Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
appnexus.com	68.67.154.120	3600

Host	MX Record	Priority	TTL
appnexus.com	mxfilter01.corp.appnexus.com	10	3600
appnexus.com	mxfilter02.corp.appnexus.com	10	3600

Host	NS Record	TTL
appnexus.com	z01.apxns.com	3600
appnexus.com	a01.apxns.com	3600
appnexus.com	a02.xsdns.net	3600
appnexus.com	z02.xsdns.net	3600

Host	TXT Record	TTL
appnexus.com	status-page-domain-verification=wjmgr2tmbkxd	3600
appnexus.com	734134511-4928422	3600
appnexus.com	v=spf1 mx ip4:199.59.200.201 include:corp.appnexus.com include:mktomail.com include:stspg-customer.com include:spf.etouches.com include:spf.protection.outlook.com include:spf.mandrillapp.com -all	3600
appnexus.com	google-site-verification=7bGawnx83X9r9EH37c2fWpWU6tOTqExjOXhuGGrIW-U	3600
appnexus.com	MS=ms87423755	3600

a01.apxns.com
TTL: 3600
Email address: hostmaster.appnexus.net
Serial: 1749
Refresh: 600
Retry: 1800
Expire: 604800
Minimum: 300

Appnexus.com HTML Check

HTML Validation Tool

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Empty heading.

The first occurrence of ID “language1” was here.

The first occurrence of ID “language2” was here.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

This document appears to be written in English. Consider adding “lang="en"” (or variant) to the “html” start tag.

Errors

Bad value “32x32?v=2” for attribute “sizes” on element “link”.

Bad value “192x192?v=2” for attribute “sizes” on element “link”.

Bad value “96x96?v=2” for attribute “sizes” on element “link”.

Bad value “16x16?v=2” for attribute “sizes” on element “link”.

Bad start tag in “img” in “head”.

Stray end tag “noscript”.

Bad value “https://www.facebook.com/tr?id=1994694487439204&ev=PageView &noscript=1” for attribute “src” on element “img”: Illegal character in query: space is not allowed.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Attribute “ng-class” not allowed on element “div” at this point.

Attribute “ng-controller” not allowed on element “div” at this point.

Attribute “ng-mouseover” not allowed on element “div” at this point.

Attribute “ng-mouseleave” not allowed on element “div” at this point.

Attribute “ng-repeat” not allowed on element “li” at this point.

Attribute “ng-class” not allowed on element “li” at this point.

Attribute “fade-animation” not allowed on element “li” at this point.

Bad value “%item.link%” for attribute “href” on element “a”: Percentage ("%") is not followed by two hexadecimal digits.

Attribute “text-truncation” not allowed on element “a” at this point.

Attribute “text-truncate-do” not allowed on element “a” at this point.

Attribute “text-truncation-parent” not allowed on element “a” at this point.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

Attribute “an-eq-root” not allowed on element “div” at this point.

Attribute “an-eq” not allowed on element “h3” at this point.

Attribute “ng-click” not allowed on element “button” at this point.

Attribute “ng-click” not allowed on element “a” at this point.

Attribute “ng-init” not allowed on element “div” at this point.

Attribute “ng-init” not allowed on element “form” at this point.

Attribute “ng-model” not allowed on element “input” at this point.

A document must not include more than one “autofocus” attribute.

Element “pre” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Attribute “ng-click” not allowed on element “input” at this point.

Duplicate ID “language1”.

Duplicate ID “language2”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

Appnexus.com Desktop Performance

Last tested: 06/12/2016

Desktop Speed

48%

Optimize images

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Minify HTML

Desktop Resource Breakdown

Total Resources	89
Number of Hosts	13
Static Resources	73
JavaScript Resources	15
CSS Resources	2

Appnexus.com Mobile Insights

Last tested: 12/02/2019

Mobile Usability

94%

Size tap targets appropriately

Mobile Speed

47%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Minify JavaScript

Leverage browser caching

Optimize images

Mobile Resource Breakdown

Total Resources	36
Number of Hosts	9
Static Resources	26
JavaScript Resources	6
CSS Resources	4

Appnexus.com Common Typos

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www.appnexuis.com
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www.appnexus.con

Appnexus.com Xandr | ​Reach audiences across screens with premium advertising - Microsoft Advertising

Run scaled and sophisticated programmatic advertising campaigns with Xandr. Reach your target audience with one of the world’s largest marketplaces.

Appnexus.com Overview

Appnexus.com Rank Summary

Appnexus.com Website Safety

Appnexus.com Rank History

Appnexus.com Hosting Information

Appnexus.com Domain Registration and Settings

Appnexus.com HTML Check

Appnexus.com Desktop Performance

Appnexus.com Mobile Insights

Appnexus.com Similar Audits

Appnexus.com Common Typos

Appnexus.com Xandr | Reach audiences across screens with premium advertising - Microsoft Advertising